摘要
当前高职市场营销专业普遍提倡推广基于项目化教学的混合式教学模式,这为信息化的教学评价提供了技术基础。混合式教学虽有利于理论教学与实践教学的紧密结合,但对于如何借助新兴的信息交互手段促进教学共长,实现课堂学习与自主学习的交相融合,在实践层面仍面临着不少的挑战。本文试图从产教融合下信息化教学评价创新的角度,探讨能够有效驱动学生的混合式学习评价体系,引导培养高素质劳动者和技术技能人才。
Currently,marketing majors in higher vocational colleges generally advocate the promotion of a mixed teaching model based on project-based teaching,which provides a technical basis for informatized teaching evaluation.Although blended teaching is conducive to the close integration of theoretical teaching and practical teaching,it still faces many challenges in practice on how to promote teaching with the aid of emerging information interaction methods to achieve the integration of classroom learning and autonomous learning.This article attempts to explore a blended learning evaluation system that can effectively drive students from the perspective of the innovation of informatization teaching evaluation under the integration of industry and education,and guide the training of high-quality laborers and technical talents.
作者
冯玥怡
FENG Yueyi(Guangdong Polytechnic of Industry and Commerce)
出处
《中国商论》
2021年第9期190-192,共3页
China Journal of Commerce
基金
广东工贸职业技术学院2020年校级科研项目“职业能力导向的混合式学习评价体系构建模型研究”(2020-SK-07)。
关键词
产教融合
市场营销专业
混合式学习
学习评价
integration of industry and education
marketing major
blended learning
learning evaluation
