摘要
随着信息化技术的飞速发展,信息技术在课堂教学中的运用越来越广泛。本文首先介绍了服装市场营销课程的特点,服装市场营销是一门操作性很强的课程;其次,分析信息化在服装市场营销课程教学运用中存在的问题,包括观念落后、配套设施落后、教学方式陈旧、学生的参与度低等;最后,提出加强信息化与服装市场营销课程教学融合的策略,包括加强基础设施建设、转变思想观念、改变教学方式、提高教学质量、发挥学生主体作用等。
With the rapid development of information technology,information technology is widely used in classroom teaching.This paper first introduces the characteristics of clothing marketing course,clothing marketing is a highly operational course;secondly,it analyzes the problems existing in the application of information technology in the teaching of clothing marketing course,including backward concept,backward supporting facilities,outdated teaching methods,low participation of students;finally,it proposes to strengthen the teaching of information and clothing marketing course,The strategies of integration include strengthening infrastructure construction,changing ideas,changing teaching methods,improving teaching quality,and playing the main role of students.
作者
张悌忠
ZHANG Tizhong(Fujian Vocational College Of Art,Fuzhou,Fujian Province,350100 China)
出处
《科技创新导报》
2020年第36期193-195,共3页
Science and Technology Innovation Herald
关键词
信息化
服装市场营销
课程
融合
Informationize
Marketing of clothing
Course
Integration
