摘要
以西安市建成区为研究区域,通过构建共享单车使用意愿的概念模型,检验了服务便捷性与感知风险对共享单车使用意愿的影响,研究得出:服务便捷性及其3个子维度(取得便捷性、交易便捷性、后续便捷性)对城市居民的共享单车使用意愿有显著正向影响(γ=0.603,P<0.001;γ_(1)=0.320,P_1<0.001;γ_(2)=0.622,P_(2)<0.001;γ_(3)=0.478,(P)_3<0.001);感知风险及其3个子维度(经济风险、隐私风险、身体风险)对城市居民的共享单车使用意愿具有显著负向影响(γ=-0.537,P<0.001;γ_(1)=-0.448,P_(1)<0.001;γ_(2)=-0.326,P_(2)<0.001;γ_3=-0.535,P_(3)<0.001);感知风险的部分中介作用在服务便捷性与使用意愿之间的关系中表现显著,且服务便捷性在感知风险与使用意愿之间的关系中的部分中介作用明显。
Shared bicycle brings practical travel convenience for urban residents,and brings new ideas to actively deal with and solve urban diseases.Taking the built-up area of Xi′an as the research area and constructing a conceptual model of the use intention of the shared bicycle,the effects of service convenience and perceived risk on the use intention of shared bicycle are examined.The study concluded service convenience and it′s three sub dimensions(obtaintion convenience,transaction convenience,and follow-up convenience)have significant positive effects on the use intention(γ=0.603,P<0.001;γ_(1)=0.320,P_(1)<0.001;γ_(2)=0.622,P_(2)<0.001;γ_(3)=0.478,P_(3)<0.001).The perceived risk and it′s three sub dimensions(economic risk,privacy risk,body risk)have significant negative effects on the use intention(γ=-0.537,P<0.001;γ_(1)=-0.448,P_(1)<0.001;γ_(2)=-0.326,P_(2)<0.001;γ_(3)=-0.535,P_(3)<0.001).The partial mediator role of perceived risk in the relationship of service convenience and use intention is significant,and the partial mediator role of service convenience in the relationship of perceived risk and use intention is also significant.
作者
李忠奇
白凯
LI Zhongqi;BAI Kai(School of Geography and Tourism,Shaanxi Normal University,Xi′an 710119,Shaanxi,China;Shaanxi Tourism Information Engineering Laboratory,Xi′an 710119,Shaanxi,China;Key Laboratory of Shaanxi Tourism Information Science,Xi′an 710119,Shaanxi,China)
出处
《陕西师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2021年第2期78-85,共8页
Journal of Shaanxi Normal University：Natural Science Edition
基金
国家自然科学基金(41671144)
陕西高校人文社会科学青年英才支持计划
中央高校基本科研业务费专项资金(2018CSWZ006)。
