摘要
随着社会的不断发展,符号消费在现代经济中的意义日益得到体现。论述了符号消费产生的背景及其特征,并从企业的角度探讨了构建符号消费意义的方式。
Along with the development of society, the purport of symbol consumption is realized gradually in modern economy. This article discussed the background and characteristics of symbol consumption, and means of setting up symbol consumption from the angle of corporation.
出处
《重庆邮电学院学报（社会科学版）》
2004年第6期53-55,共3页
Journal of Chongqing University of Posts and Telecommunications
关键词
符号消费
表征性
价值
symbol consumption
characterization
value
