摘要
研究了化妆品包装设计的特点、理念与策略,探究了成功的化妆品包装设计应具备什么要素。本文综合环保以及人性化理念,结合化妆品包装设计的特点,从品牌定位、品牌形象、品牌内涵、设计元素四个方面归纳出品牌观念的化妆品包装设计策略。研究表明,化妆品包装设计在遵循绿色环保、实用价值、人性化的设计理念,基于品牌策略进行包装形象的外显,将有效促进产品的销售。
Starting point of this research were characteristics,concepts and strategies of cosmetic packaging design,investigating what elements should be present in a successful cosmetic packaging design.The article combined the concept of environmental protection as well as humanization in general,with the characteristics of cosmetic packaging design to summarize the cosmetic packaging design strategy of brand concept in four aspects:brand positioning,brand image,brand connotation and design elements.The research shows that cosmetic packaging design will be effectively promoted product sales when it follows the design concepts of green,practical value and humanization,based on branding strategies for the outward appearance of the packaging image.
作者
金兆丹
JIN Zhao-dan(Shanghai Tobacco Group Co.,Ltd,Shanghai 202012,China)
出处
《绿色包装》
2021年第1期66-69,共4页
Green Packaging
关键词
品牌策略
化妆品包装设计
绿色环保
人性化
brand strategy
packaging design of cosmetics
green and environmental protection
humanization
