摘要
探讨了银耳包装的方式和作用,同时基于认知心理学,对银耳包装色彩的感知和消费心理进行了分析,探讨了包装色彩的感官联想作用和包装图案的色彩设计问题。人们对色彩的认知引起的心理和情绪的变化,带来了丰富的色彩情感和认知,为银耳包装的色彩设计提供了新思路,对树立银耳的产品和品牌形象起到了重要的作用。
The methods and function of Tremella fuciformis packaging. Then, based on cognitive psychology, the perception and consumption psychology of T. fuciformis packaging color are analyzed, and the sensory association function of packaging color and the color design of packaging patterns are discussed. People’s cognition of color leads to the change of psychology and emotion, which brings rich emotion and cognition of color. This provides a new idea for the color design of T. fuciformis packaging and plays an important role in establishing the product and brand image of T. fuciformis.
作者
张冰冰
ZHANG Bing-bing(Jiangsu Ocean University,Lianyungang 222000,China)
出处
《中国食用菌》
北大核心
2020年第11期234-237,共4页
Edible Fungi of China
基金
2019年江苏高校哲学社会科学研究项目(2019SJA1575)。
关键词
认知心理学
银耳包装
色彩感知
消费心理
色彩设计
cognitive psychology
Tremella packaging
color perception
consumer psychology
color design
