摘要
目的探究包装设计中图案和色彩的重要性及其应用方式。方法从包装设计的最初作用及其形式入手,结合图案与色彩元素进行深入探析,总结两者在包装设计中的视知觉度、美化功能、象征性等方面的重要作用,接着进入具体的探索领域,分别从食品包装、化妆品包装、旅游产品包装、茶叶包装等方面展开详细论述,并列举出相关的创新案例进行逐一论证,最后站在宏观角度对包装设计中的图案与色彩元素的应用进行展望,总结未来的发展趋势。结论从包装的实际需求出发,选择恰当的图案与色彩创造形式和内容,能够更加直观地突出产品的形象和功能,增强产品包装在消费者心中的形象特征,最大限度地吸引消费者的注意力,刺激购买行为的产生。
It aims to explore the importance and application of patterns and colors in packaging design. From the initial function and form of packaging design, combined with the design and color elements, the important role of the two parties in packaging design, such as visual perception, beautification function and symbolism, is summarized, and then into the specific field of exploration, from food packaging, cosmetics packaging, tourism product package, respectively. The details of the packaging, tea packaging and other aspects are discussed in detail, and the relevant innovative cases are put forward one by one. Finally, the application of patterns and color elements in the packaging design is forecasted at the macro point of view, and the future development trend is summarized. From the actual needs of packaging, the selection of appropriate patterns and color creation forms and content can be more intuitive to highlight the image and function of the product, enhance the image characteristics of product packaging in the consumer＇s heart, attract the attention of consumers to the maximum, and stimulate the production of purchase.
作者
郭锦龙
GUO Jin-ling(Qiqihar University,Qiqihar 161000,China)
出处
《包装工程》
CAS
北大核心
2018年第16期274-277,共4页
Packaging Engineering
基金
齐齐哈尔大学教育教学研究项目<黑龙江少数民族传统美术在高校的传承与创新教育研究>(2015004)
齐齐哈尔大学教育科学研究重点项目<基于网络化
信息化
个性化的高校美术教学模式改革研究>(2016039)
黑龙江省省属高等学校基本科研业务费科研项目<嫩江流域美术文化整理与研究>(135209539)
<基于网络化
信息化
个性化的高校美术教学模式改革研究>黑龙江省高等教育学会"十三五"高等教育科研重点课题(16Z048)
关键词
包装
图案
色彩
packaging
patterns
color
