摘要
通过对表达创造性意念、传达信息载体的图形语言的阐释,分析了包装中图形语言的直接性、简洁性和寓意性特征,剖析了图形语言的具象、抽象和意象形式及其应用实例,说明了图形语言在商品包装中,在准确表现主题,增强商品感染力,激发消费者购买欲望方面起着极其重要的作用。研究包装中的图形语言将促进包装中图形语言的发展和更新。
Through explanation of graphic language expressing creative ideas and communicate information vector,it analyzed the characteristics of direct,concise and moral in packaging design,discussed the specific,abstract,image form and applied cases.In the packaging design graphical language can display the subject accurately,enhance the commodity power,and stimulate the consumer to purchase the desire the influential role.The graphic language will promote the development and innovation in packaging design.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第22期74-77,81,共5页
Packaging Engineering
关键词
图形语言
包装设计
语言特征
graphical language
packaging design
language characteristic
