摘要
随着我国老龄化趋势日益严峻,老年话题成为大众传播与社会认知中的热点。老年形象符号的构建与社会发展、媒体舆论、自我认知、文化传统等均密切相关。通过梳理国内外相关研究,本文基于多模态话语分析视角,探讨老年形象符号及其在当代社会中的构建机制、老年人自我认知及身份构建、话语增权等问题,并以近30年央视春晚小品中的老年形象为例,进行多维解析,力图呈现我国老龄化进程中的老年形象变迁及社会认知情况,并倡导从"老龄形象及文化"的角度看待该问题。
With the continual deepening of the ageing problem,more and more attention has been paid to issues of aging in public communication and social cognition in today’s China.The construction of image for the elderly is closely related to social development,public opinion,self-cognition and cultural tradition.Based on multimodal discourse analysis,this paper explores the elderly image and its construction mechanisms in Chinese society,self-cognition and identity construction,and the relationship with the young.Taking the elderly images in the short acts of CCTV Spring Festival Gala over the last 30 years as examples,it provides a multidimensional analysis of the changes and social cognition of the elderly image in the process of ageing in China and it calls for the perspective from elderly image and Chinese traditional culture.
作者
黄立鹤
朱琦
HUANG Lihe;ZHU Qi(School of Foreign Languages,Tongji University,Shanghai 200092,P.R.China;school of foreign languages,tongji university)
出处
《外国语言文学》
2020年第3期260-277,共18页
Foreign Language and Literature Studies
基金
同济大学“欧洲研究”一流学科建设项目“欧洲思想文化与中欧文明交流互鉴”子项目资助课题“中欧叙事语篇的多模态认知诗学比较研究”(1100141406)。
关键词
老龄化
老年形象
符号学
多模态
社会认知
aging
elderly image
semiotics
multimodality
social cognition
