摘要
[目的/意义]本文从用户感知的视角,探究学术虚拟社区的激励机制对用户感知知识贡献效果的影响,为社区持续健康发展提供建议。[方法/过程]以信息系统成功模型为基础,结合激励理论和动机理论,构建包含激励机制、感知交互质量、满意度和知识贡献意愿的用户感知知识贡献效果模型,基于164份有效问卷,使用偏最小二乘法进行了实证检验。[结果/结论]物质激励会正向显著影响用户的感知愉悦和感知认同,精神激励和环境激励在正向影响用户的感知愉悦、感知认同和感知利他;感知认同和感知利他正向影响用户的知识贡献意愿,感知愉悦和感知认同正向影响用户的满意度;用户对学术虚拟社区的满意度正向影响用户的知识贡献意愿和感知知识贡献效果;用户对学术虚拟社区的知识贡献意愿会显著正向影响用户的感知知识贡献效果。
[Purpose/Significance]This paper explores the impact of the incentive mechanism of academic virtual community on the user's perceived the effect of knowledge contribution from the perspective of user perception,and provides suggestions for the sustainable and healthy development of the community.[Method/Process]Based on the information system success model,combined with the Incentive theory and motivation theory,it constructed a user-perceived knowledge contribution effect model including incentive mechanism,perceived interaction quality,satisfaction,and willingness of knowledge contribution.Based on data from 164 valid questionnaires,the model was tested empirically using partial least squares method.[Result/Conclusion]Material incentives would positively affect the user's perceived pleasure and perceived identity.Spiritual incentives and environmental incentives positively affected the user's perceived pleasure,perceived identity and perceived altruism;The user's perceived identity and perceived altruism positively affected the user's willingness of knowledge contribution,while perceived pleasure and perceived identity positively affected user's satisfaction;user's satisfaction positively affected users'willingness of knowledge contribution and perceived the effect of knowledge contribution;users'willingness of knowledge contribution to academic virtual community contribution would be significantly positive affect the user's perceived the effect of knowledge contribution.
作者
谭旸
秦渴
袁勤俭
Tan Yang;Qin Ke;Yuan Qinjian(School of Information Management,Nanjing University,Nanjing 210023,China)
出处
《现代情报》
CSSCI
2020年第9期106-116,共11页
Journal of Modern Information
基金
江苏省社会科学基金项目“学术虚拟社区知识交流的效果评价研究”(项目编号:17TQB003)。
关键词
激励机制
虚拟知识社区
知识贡献
知识交流
icentive mechanism
virtual knowledge community
knowledge contribution
knowledge exchange