摘要
[目的/意义]用户对专业虚拟社区的使用可以分为两种截然不同的情况——知识搜寻与知识贡献。尽管学者在实证研究中对两种使用行为进行了概念区分,却由于研究设计方面的缺陷,未能真正厘清知识搜寻与知识贡献的前因差异。[方法/过程]以计划行为理论为基础,从态度信念、感知行为控制信念、主观规范信念三方面选取前因变量,基于211份有效问卷数据,实证比较知识搜寻行前因与知识贡献行为前因的差异。[结果/结论]研究发现:(1)态度信念方面,任务需求与知识增长正向影响知识搜寻,专业声誉与成就感正向影响知识贡献;(2)感知行为控制信念方面:基于搜寻的自我效能感正向影响知识搜寻,基于贡献的自我效能感正向影响知识贡献;(3)主观规范信念方面,互惠规范对知识搜寻无显著影响、对知识贡献有正向影响。最后阐述了研究理论与实践意义。
[Purpose/Significance]Usage of professional virtual communities can be divided into two distinct types,knowledge seeking and knowledge contribution. Although scholars make conceptual distinction in empirical researches,they fail to clarify the differences between the Antecedents of Knowledge Seeking and Antecedents of Knowledge Contribution,due to the defects in research design. [Method/Process]Based on the theory of planned behavior,this paper selects antecedent variables respectively for knowledge seeking and knowledge contribution,from three aspects,namely the attitude towards the behavior,perceived behavioral controls,and subjective norms. Using 211 valid questionnaire data,this paper makes a comparative analysis between the antecedents of knowledge seeking and antecedents of knowledge contribution.[Result/Conclusion]The results showthat: 1) in terms of attitude towards the behavior,task needs and knowledge growth have positive influence on knowledge seeking,while professional reputation and sense of accomplishment have positive influence on knowledge contribution; 2) in terms of perceived behavioral controls,knowledge seeking self-efficacy affects the behavior of seeking,while knowledge contribution self-efficacy affects the behavior of contribution; 3) in terms of subjective norms,reciprocal norms have no significant effect on knowledge seeking,but have positive influence on knowledge contribution. Finally,this paper elaborates the practical significance of these research findings.
出处
《情报杂志》
CSSCI
北大核心
2017年第12期180-185,137,共7页
Journal of Intelligence
基金
国家自然科学基金项目"专业虚拟社区与企业电子知识库间的知识转移研究:大数据与用户行为相结合的视角"(编号:71402136)研究成果之一
陕西省自然科学基础研究计划项目"专业虚拟社区的双向实用研究--探索新兴网络中的知识转移规律"(编号:2015JQ7275)研究成果之一
关键词
专业虚拟社区
知识搜寻
知识贡献
计划行为理论
professional virtual community
knowledge seeking
knowledge contribution
theory of planned behavior
