摘要
在闪讯公司的积极筹划、引导和大力参与下,中西部农村地区能在数月到一年的时间内迅速培育出一种新型的淘宝村,与传统的淘宝村形成过程存在着很大的差异.基于闪讯公司催化、政府积极参与、"套路化"成长三大方面构建理论框架,以闪讯公司培育出的第一个农产品淘宝村--西峡县双龙镇双龙村为例,通过实地考察、访谈、典型案例分析等方法,剖析"闪讯"模式下淘宝村的形成过程与驱动机制.研究发现,"闪讯"模式下的淘宝村形成过程分为四个阶段:①萌芽阶段:受时间、学习意识、学习能力的限制,村内开设淘宝店铺仅为少数村民且店铺效益不佳.②初期成长阶段:"产业能人"通过线上平台的成功实践,有效地调动村民加入电商活动的积极性,村内开设淘宝店铺的村民逐渐增多且服务质量不断提升.③加速成长阶段:在闪讯公司与政府的协作下,村内淘宝商户的数量和质量有了明显提升,为淘宝村形成奠定了坚实基础.④成熟阶段:在淘宝商户快速增加与村内全方位产业链的带动下,村内店铺数量和活跃度达到淘宝村认定标准."闪讯"模式下驱动因素中,资源禀赋为淘宝村形成提供了基础条件和产生可能,"互联网+"时代背景和电商环境为淘宝村形成提供了市场条件,电商基地的建立、闪讯公司的催化为淘宝村的快速形成提供了关键支撑,电商基地与闪讯公司的全方位合作为淘宝村的形成提供了"助燃"作用,政府提供的各种政策、设施支持为淘宝村走向成熟提供了"软""硬"环境支撑.
With the active planning,guidance and participation of Shanxun company,a new type of Taobao Village can be rapidly cultivated in the rural areas within some months or a year in Central China and Western China,which is quite different from the formation process of traditional Taobao Village.Based on the theoretical framework of Shanxun Company’s catalysis,government’s active participation and"routine"growth,taking Shuanglong Village in Xixia County of Henan Province which is the first agricultural product Taobao Village developed by Shanxun Company as an example,the formation process and driving mechanism of Taobao Village under the"Shanxun"mode was analyzed by field investigation,interviews and typical case analysis.The study found that the formation process of Taobao Village under the"Shanxun"mode can be divided into four stages:①The first stage could be called budding stage,limited by time,awareness and ability of learning.The Taobao shop in the village was only a small number of villagers and the stores’business level was not effective.②In second stage,the industry capable people effectively mobilized the enthusiasm of villagers to join e-commerce activities through their successful practice of online platforms.The number of Villagers opening Taobao shop in the village had gradually increased and the service quality had continuously improved.③In the accelerated growth stage,under the cooperation of the company and the government,the number and quality of Taobao merchants in the village had been significantly improved,which laid a solid foundation for the formation of Taobao Village.④In the last stage,driving by the rapid increase of Taobao merchants and leading roles of the omnidirectional industrial chain in the village,the number and activity of the shops in the village reached the certification standards of Taobao Village.Through field research and questionnaire analysis,the driving factors catalyzed by the Shanxun company can be conclude as follows.Regional resource endowment provided the bas
作者
简子菡
李凌子
丁志伟
JIAN Zihan;LI Lingzi;DING Zhiwei(Henan University College of Environment and Planning/The Cenre for the Regional Development and Planning Henan University,Henan Kaifeng 475004,China;Key Laboratory of Geos patial Technology for the Middle and Lower Yellow River Regions Ministry of Education,Henan Kaifeng 475004,China)
出处
《河南大学学报（自然科学版）》
CAS
2020年第3期269-280,共12页
Journal of Henan University:Natural Science
基金
国家自然科学基金资助项目(41701130)
2018年河南省政府决策招标课题(2018B163)
2018年河南省社科联、河南省经团联调研课题(SKL-2018-3063)。
