摘要
乡村旅游是实现乡村振兴重要途径之一,其中农户参与是关键,而农户的参与决策受制于自身感知.以河南省万仙山景区3个旅游专业村为例,采用半结构式问卷调查数据,运用SEM模型,探讨了农户对当地旅游业发展状况的感知与其参与决策间的关系.得出如下结论:(1)农户支持景区发展的意愿深刻影响其参与乡村旅游活动的决策,影响系数为0.28;(2)农户对景区内旅游产品或项目状况的感知、旅游经济收入状况感知、旅游开发过程中环保状况的感知,直接影响其参与旅游活动的决策,影响系数分别为0.053、0.128和0.023;(3)在众多影响因素中,政策环境(景区管理体制)对农户参与乡村旅游活动的决策影响最大,影响系数高达0.54.和以往研究不同的是,农户决策方案具有一致性,几乎不受个体特征影响.基于研究结论,就如何调动农户参与旅游经济活动的积极性给出了政策性建议.
Rural tourism is one of the important ways to realize rural revitalization,in which farmers’participation is the key factor.Farmers’participation in decision-making is subject to their own perception.Taking three professional tourism villages in Wanxian mountain scenic spot in Henan Province as an example,using semi-structured questionnaire survey data and SEM model,the relationship between farmers’perception,evaluation and participation in decision-making of local tourism development discussed.The following conclusions are drawn:(1)The willingness of farmers to support the development of scenic spots has a profound impact on their decision-making to participate in rural tourism activities,and the influence coefficient is 0.28;(2)Farmers’perception of tourism products or projects in the scenic spot,tourism economic income and environmental protection in the process of tourism development directly affect their decision-making in tourism activities,and the influence coefficients are 0.053,0.128 and 0.023 respectively;(3)Among many influencing factors,the policy environment(scenic spot management system)has the greatest impact on the decision-making of farmers’participation in rural tourism activities,and the influence coefficient is as high as 0.54.Different from previous studies,farmers’decision-making schemes are consistent and almost unaffected by individual characteristics.Finally,based on the research conclusion,this paper gives policy suggestions on how to mobilize farmers’enthusiasm to participate in tourism economic activities.
作者
吴娜琳
张娣
李二玲
董万昱
WU Nalin;ZHANG Di;LI Erling;DONG Wanyu(Key Laboratory of Geospatial Technology for the Middle and Lower Yellow River Regions,Ministry of Education/National Demonstration Center for Environment and Planning/College of Geography and Environmental Science,Henan University,Henan Kaifeng 475004,China;Luoyang Teachers College Affiliated High School,Henan Luoyang 471000,China;Senior Middle School of Huixian City,Henan Huixian 453600,China)
出处
《河南大学学报（自然科学版）》
CAS
2023年第1期13-24,37,共13页
Journal of Henan University:Natural Science
基金
国家社会科学基金资助项目(21BJY218)
关键词
乡村振兴
旅游专业村
农户行为
感知
结构方程模型
rural revitalization
tourism specialized village
farmers’behavior
perception
SEM
