摘要
从社群氛围的角度出发,研究影响社群成员参与价值共创意愿的前置因素。以顾客间共创的服务体验为中介变量,提出支持性社群氛围正向影响成员参与共创意愿的假设。研究结果显示,支持性社群氛围正向影响顾客参与共创意愿,顾客间服务共创体验起到部分中介作用;创新氛围对顾客参与意愿的影响最为显著。
From the perspective of community atmosphere,this paper studied the antecedents that affect the willingness of community members to participate in value co-creation. This paper puts forward the hypothesis that supportive community atmosphere positively affects the willingness of members to participate in co-creation,and takes the service experience of co-creation among customers as the intermediary variable. The results show that the supportive community atmosphere has a positive impact on the willingness of customers to participate in co-creation,and the service co-creation experience among customers plays a part of the intermediary role;the innovation atmosphere has the most significant impact on the willingness of customers to participate.
作者
李国忠
李玉飞
LI Guozhong;LI Yufei(School of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China)
出处
《科技与经济》
2020年第1期96-100,共5页
Science & Technology and Economy
关键词
支持性社群氛围
顾客间服务共创体验
价值共创
supportive community atmosphere
experience of service co-creation
value co-creation
