摘要
理解特定群体的绿色消费行为机理,对推进生态文明建设意义重大,但现有文献未能给予系统刻画,为数不多的研究亦存在主观设定或碎片化的局限。文章依据扎根理论,采用质性研究,以福州地区大学生为例通过非结构性问卷线上线下调研,进行深度访谈和不同程度编码,得到影响大学生绿色消费行为的多层次影响因素:个体能力、社会群体、情境、绿色感知能力、绿色认知心理以及促进性。据此构建了大学生绿色消费行为影响因素的理论模型,并从高校、社会、政府方面提出促进大学生绿色消费的对策建议。
Based on qualitative research method of grounded theory,this paper takes the university students in Fuzhou as an example to conduct online and offline in-depth interviews through non-structural questionnaires,coding the depth interview material into different degrees.The result shows that individual ability,social group,situation,green perception,green cognitive psychology,promoting factor are the multi-level affecting factors that influence the green consumption behavior of college students.Thus,this paper constructs a theoretical model of influencing factors of green consumption behavior of college students,and obtains the self-acting mechanism of each influencing factor.Social group,situation,green perception ability and green cognitive psychological factors play a direct role through group behavior,spatial environment,physical finance and other multi-dimensional perception and value perception,while accelerative factors play a direct driving and strengthening role.Based on the model,this paper tries to put forward some countermeasures and suggestions to promote the green consumption of college students from the aspects of universities,society and government.
作者
廖艺瑄
李广培
LIAO Yixuan;LI Guangpei(School of Economic and Management,Fuzhou University,Fuzhou,Fujian 350116,China)
出处
《闽江学院学报》
2019年第3期59-70,共12页
Journal of Minjiang University
基金
国家自然科学基金项目(71503049)
福建省社会科学规划项目(FJ2017B111)
关键词
绿色消费
扎根理论
大学生
影响因素
green consumption
grounded theory
college student
influencing factors
