摘要
城市品牌和企业品牌一样,可以通过有针对性的塑造和开发,使其成为一种无形的资产,发挥其对城市发展的应有效用。通过对泉州海外交通历史脉络与海丝精神内涵的梳理,和对泉州建设城市品牌的优势、机遇以及存在的问题和原因的分析,提出在国家推动"一带一路"建设的背景下,泉州城市品牌建设应当通过加强海丝文化的阐释与表现研究,制定海丝文化发展规划,创建海丝文化产业政策环境,以及制定海丝文化品牌建设效果测评反馈机制等一系列措施,将海丝文化塑造为泉州独具特色的城市品牌,从而把泉州建设成为21世纪海上丝绸之路的重要门户城市,积极融入国家"一带一路"的建设大局。
City brand is the same as enterprise brand in that it can be shaped and developed specifically,and becomes an intangible asset,playing its positive effect on urban development.The study analyzed the historical context of overseas traffic in Quanzhou and the spiritual connotation of Maritime Silk Road Culture,and advantages,opportunities and problems and causes of the construction of city brand in Quanzhou.We think that Quanzhou city brand construction should strengthen on the explanation and expression of Maritime silk culture under the background of promoting“the Belt and Road Initiative”,making a series of measures such as making the maritime silk cultural development planning,creating industrial environmental policy of maritime silk culture,and formulating the evaluation and feedback mechanism of the construction effect of maritime silk cultural brand.We should shape the unique urban brand of Quanzhou with the maritime silk culture,thus Quanzhou will be the important Gateway city of the Maritime Silk Road in 21st Century,and actively integrate into the national overall situation of“the Belt and Road Initiative”
作者
彭志坚
PENG Zhi-jian(The Institute of Quanzhou Studies,Quanzhou 362000,China)
出处
《青岛科技大学学报（社会科学版）》
2018年第1期13-18,共6页
Journal of Qingdao University of Science and Technology(Social Sciences)
关键词
一带一路
城市品牌
海丝文化
实施路径
the Belt and Road Initiative
city brand
the Maritime Silk Road Culture
the implementation way
