摘要
传统上,修辞学的研究范围一般局限于语言之内,尽管古希腊人的演讲历来重视态势语言。网络和计算机的发展呼唤新的理论来研究和解释日益增多的多模态现象。本文重点以系统功能语言学的社会符号学理论和多模态修辞中的多模态论辩理论为基础,对多模态论辩修辞框架进行探讨,把从社会符号学理论基础上发展起来的多模态修辞框架与多模态论辩框架相结合,概括出了一个多模态论辩修辞框架,并且用实例分析论证了它的可行性。通过研究发现,本文建立的多模态论辩修辞框架是可行的,同时,多模态修辞论辩和多模态论辩设计也是需要进一步研究的课题,而且对多模态论辩语篇产出质量的提高有一定启示。希望这种探索能抛砖引玉,引起大家对这个领域的研究兴趣。
Traditionally, the study of rhetoric is generally limited to language, although the Greeks, when they were engaged in a debate, would not remain in the same position without waving their arms and moving their body with no facial expressions. The rapid development of computers and internet calls for new theories to cope with the ever increasing number of multimodal phenomena. The present article, on the basis of the theories of social semiotics in systemic functional linguistics and the muhimodal argumentation in multimodal rhetoric, focuses on the development of a rhetorical framework for multimodal argumentation, combining the muhimodal rhetoric framework from social semiotics with muhimodal argumentation framework to produce a new rhetoric framework for muhimodal argumentation, and verifies its applicability with an example. It is found that the framework is usable, and that multimodal rhetoric framework and muhimodal argumentation both need further research. The study can make some contribution to the improvement of the quality of muhimodal argument text. It is hoped that it can arouse interest in research in this area.
出处
《当代修辞学》
CSSCI
北大核心
2017年第1期1-8,共8页
Contemporary Rhetoric
关键词
多模态话语
多模态论辩
社会符号学
关键成分表
multimodal discourse, muhimodal argumentation, social semiotics, keycomponent table
