摘要
对水果农产品微营销策略进行分析,以基于微营销的运营方式展开研究,以水果农产品为销售实体,探究有关水果农产品的销售现状,结合微营销进行研究探索,对其进行问卷调查采访,综合分析结果,了解水果农产品在微营销中的优、劣势,对现有的水果农产品微营销方式进行分析,进一步分析探索出更加可行、更能创造经济价值的微营销策略。
The paper analyzed fruit agricultural micro-marketing strategy,research was conducted based on micro-marketing operating model,took fruit agricultural products for sales entity,inquiried about fruit agricultural products,combined with micro-marketing for research exploration,used questionnaire survey interview,integrated analysis results,understood the strengths and weaknesses of fruit agricultural products in micro-marketing,analyzed the existing fruit agricultural products micro-marketing way,further analyzed and explorated out micro-marketing strategy new which was more feasible and could create more economic value.
出处
《现代农业科技》
2016年第21期298-299,303,共3页
Modern Agricultural Science and Technology
关键词
水果农产品
微营销
营销策略
fruit agricultural products
micro-marketing
marketing strategy
