摘要
厘清消费者在线外卖消费行为的影响因素对掌握消费者消费规律,规范市场秩序,促进在线外卖行业的良性发展都有重要意义。利用江苏省495位消费者的调研数据,采用二元logistic和多元线性回归分析法,对消费者在线外卖消费行为的影响因素进行实证分析。根据研究结果,提出了加大对在线外卖的食品安全监管力度,提高在线外卖平台及零售商的服务水平等对策建议。
It is of great significance to clarify the influencing factors of consumers'online ordering behavior for mastering consumer consumption law,regulate food market order,and promote the healthy development of online food take-away industry.Based on the survey data of 495consumers in Jiangsu Province,an empirical analysis on the influencing factors of consumers'online take-away behavior was conducted by using binary logistic regression and multiple linear regression analyses.Suggestions were put forward,such as strengthening food safety supervision on online take -away,improving the online take-away service of platform and retailers.
作者
王韬
崔彬
吴秋爽
陆仁静
秦雪
潘玺妃
WANG Tao;CUI Bin;WU Qiushuang;LU Renjing;QIN Xue;PAN Xifei(College of Business,Yangzhou University,Yangzhou,Jiangsu 225117,China)
出处
《美食研究》
北大核心
2018年第4期15-21,共7页
Journal of Researches on Dietetic Science and Culture
基金
江苏省大学生创新创业训练计划项目(201711117055Y)
扬州市市级社科重点项目(扬社联[2018]29号)
关键词
餐饮市场
在线外卖
消费行为
回归分析
dietary market
online take-away
consumption behavior
regression analysis
