摘要
随着智能手机的日益普及,社会化媒体得到进一步发展,微博凭借着其"亲民"的突出特点,深受大众喜爱,众多生产者和企业从中看到了商机。将农产品与微博营销结合在一起,不仅可以充分发挥微博价值传递和内容互动的优势,也为农产品的销售开辟了新途径。结合案例对农产品微博营销的模式及策略进行分析,认为未来的农产品微博营销将更加规范、专业、形式多样。
With the growing popularity of smart phones, social media has been further developed, and micro blog has been well received by the public with its friendly virtue, so many producers and enterprises have seen business opportunities from it. The combination of agricultural products and micro blog marketing not only can give full play to the advantages of micro blog on value transferring and content interacting, but also open up a new way for the sale of agricultural products. Combining with the case study on the mode and strategy of micro blog marketing of agricultural products, the authors believed that the micro blog marketing of agricultural products would be more standardized, professional and diversified.
作者
于琦
李华
Yu Qi;Li Hua(Economics ＆ Management School,Beijing University of Agricultur;Research Base of Beijing New Rural Construction,Beijing 102206)
出处
《农业展望》
2018年第7期97-102,共6页
Agricultural Outlook
基金
家禽产业技术体系北京市创新团队专项(BAIC04-2018)
京郊民俗旅游提档升级研究
关键词
农产品
微博营销
优势
营销模式
展望
agricultural products
micro blog marketing
advantage
marketing mode
prospect
