摘要
作为生活必需品的农产品,流通成本比重大一直是制约农户利益的主要障碍之一,农产品销售不畅与人民群众生活物资需求矛盾的问题亟待解决。随着互联网+时代的到来,互联网与农业深度融合成为新的发展趋势。互联网的快速发展为微信营销创造了技术条件,微信营销是一种成本更低、效率更高的营销方式,可以连接农产品供需双方直接对话,快速扩散农产品信息,强化消费者购买欲望。
As the daily necessities of agricultural products,the large proportion of circulation cost has always been one of the main ob-stacles restricting the interests of farmers.The problem of poor sales of agricultural products and the contradiction between the people's needs for living materials needs to be resolved urgently.With the advent of the Internet+era,the deep integration of the Internet and agriculture has become a new development trend.The rapid development of the Internet has created technical conditions for WeChat marketing.WeChat marketing is a lower-cost and more efficient marketing method that can connect the supply and demand sides of a-gricultural products for direct dialogue,quickly spread information on agricultural products,and strengthen consumers'desire to buy.
作者
杨跃之
Yang Yuezhi(School of Continuing Education,Nanjing University of Posts and Telecommunications,Nanjing,Jiangsu 210042)
出处
《江苏商论》
2020年第11期31-33,共3页
Jiangsu Commercial Forum
基金
江苏高校哲社重点项目2017ZDIXM127
江苏省高教学会高校成人教育研究会课题2019CJY22。
关键词
互联网+
农产品流通
微信营销
品牌建设
Internet+
agricultural product circulation
WeChat marketing
brand building
