摘要
跨境电商是网络技术与国际贸易相结合而形成的新型商业模式,对于促进我国外贸出口及经济增长有着重要作用。本文基于创新发展理念,分析了我国跨境电商发展历程主要包括信息服务、在线交易、创新拓展三个阶段。在目前创新拓展阶段主要面临供给侧改革折射出的质量型改革、网络平台营销效应不足、物流模式亟需完善以及专业人才缺失等主要障碍。针对以上问题提出了从产品质量、网络平台、现代物流、专业人才四个层面发展我国跨境电商的相关策略。
Cross-border E-commerce is a new business model combined with Internet technology and International trade,it is important to promote export and economic growth.This paper discusses the path of Cross-border E-commerce including information service,transaction on net and innovation expansion on the basis of innovation driven conception.Now we mainly face the obstacles just like quality reform reflected through supply reform,the lack of marketing effect of net platform,improvement of logistic model and the lack of specialists.The paper also issues the relative strategies about commodities quality,net platform,advanced logistic and specialist for the above problems.
出处
《青海师范大学学报（哲学社会科学版）》
2016年第3期6-10,共5页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
基金
安徽教育厅人文重点项目"跨境电商环境下安徽农产品出口贸易研究"(SK2016A0450)
关键词
创新驱动
跨境电商
供给侧改革
实体经济
innovation driven
cross-border E-commerce
supply reform
real economy
