摘要
随着全球科技水平的提升,电子商务迅猛发展,并逐渐成为跨境农产品主要运营途径。农产品通过电子商务销售渠道、运营模式、管理体系可以实现产量与销量的共同突破,不仅有利于推动第一产业持续健康发展,还有利于消除"三农"问题弊端。尽管目前我国以电子商务运营为主体的农产品销售模式得到飞速发展,但仍然存在消费渠道拓展不够、生产能力低下、市场环境恶劣等弊端,严重制约了跨境农产品电商主流模式的进一步成长。
Along with the enhancement in global science and technology level, e-commerce had been rapidly developed,and it gradually became the main operation model of cross-border agricultural electricity suppliers. The agricultural products could meet the co-breakthrough in production and sales via e-commerce sales channel, operation model and management system, which is not only conducive to promoting the sustainable and healthy development of the first industry, but also does good to eliminating the ＂three rural issues＂. Although the agricultural sales model with e-commerce operation as main body in China has been rapidly developed, there was still inadequate expansion in sales channel, low productivity, bad market environment and other disadvantages, which severely restricted the further growth of the main model of cross-border agricultural electricity suppliers.
出处
《价格月刊》
北大核心
2016年第3期68-70,共3页
基金
教育部人文社会科学研究青年基金项目(编号:13YJC790062)
山西大同大学博士科研启动项目(编号:2012-B-29)
关键词
跨境农产品电商
主流模式
运行困境
优化
cross-border agricultural electricity suppliers
main model
operation dilemma
optimization
