摘要
以江西、陕西、湖南、安徽四省为例,并以区位商和市场占有率等为指标,比较分析四省红色旅游区域发展的差异,得出江西和陕西红色旅游区域发展竞争力和发展潜力最强,湖南次之,安徽最弱.基于四省红色旅游发展现状认为,陕西和江西两省应在加快业态升级的同时加强宏观环境的优化,湖南则需加强目的地吸引力和拓展市场需求.安徽作为红色旅游后起者应借鉴其他三省经验,从多元化旅游消费、宏观环境优化、优良服务、规模化运作以及业态创新和产业升级等方面综合提升区域竞争优势.
With Jiangxi,Shanxi,Hunan,Anhui selected as subjects,and based on the location quotient and market share,the regional competitiveness in revolution-themed tourism in the four provinces is analysed in this paper.Findings show that as far as the regional competitiveness is concerned,Jiangxi and Shanxi rank the top two,followed by Hunan.Anhui ranks the last.Studies on the development of the revolutionthemed tourism in the four provinces suggest that Shanxi and Jiangxi have optimized the macro environment while upgrading their industries,but Hunan needs to strengthen the attraction of its tourist sites to expand the market demand.As a successor of revolution-themed tourism developer,Anhui needs to learn from the above three provinces：to diversify tourism consumption,to optimize the macro environment,to improve the services,to promote mass operation,and to innovate and upgrade the industries so that its regional competitive advantages can be boosted.
出处
《安徽工程大学学报》
CAS
2016年第3期27-31,共5页
Journal of Anhui Polytechnic University
基金
安徽省教育厅提升计划基金资助项目(TSSK2014B22)
关键词
红色旅游
区域差异
市场占有率
revolution-themed tourism
regional competitiveness
market share
