摘要
游客满意度是红色景区发展的重要评估指标,是用好红色资源、讲好红色故事、搞好红色教育所收到成效的具体体现。采用德尔菲法,建立由红色吸引物、基础设施、景区服务3个要素及16个指标构成的红色景区游客满意度评价指标体系,通过主成分分析法确定指标权重。以上海中共一大会址纪念馆为例,运用模糊综合评价法进行实证分析。结果表明,游客整体满意度水平较高,3个要素排序依次为景区服务、基础设施、红色吸引物。通过IPA分析,对“继续保持”指标、“重点改进”指标、“低优先级”指标、“过度供给”指标进行进一步识别。根据游客满意度状况,提出优化空间布局、丰富展陈内容、增强游客体验、推进线路整合等游客满意度提升策略。
Tourist satisfaction,as an important evaluation index for the development of red scenic spots,is the concrete embodiment of the achievement of making good use of red resources,telling red stories and doing a good job of red education.The Delphi method was used to establish the evaluation index system of tourist satisfaction in red scenic spots,consisting of three elements of red attractions,infrastructure and scenic service and 16 indexes.Principal component analysis was applied to determine the weight of indexes.Taking Memorial Hall for the Site of the First National Congress of CPC in Shanghai as the case,the fuzzy comprehensive evaluation method is used to make an empirical analysis.The results show that the overall level of tourist satisfaction is relatively high,and the three factors are scenic service,infrastructure and red attractions in order.Through IPA analysis,the indexes of continued maintenance,key improvement,low priority and excessive supply are further identified.According to the satisfaction of tourists,this article puts forward promotion strategies such as optimizing spatial layout,enriching exhibition contents,enhancing tourist experience and promoting route integration.
作者
席宇斌
钟鸣
Xi Yubin;Zhong Ming(School of Hospitality Management,Shanghai Business School,Shanghai 200235,China)
出处
《无锡商业职业技术学院学报》
2021年第5期81-88,共8页
Journal of Wuxi Vocational Institute of Commerce
基金
文化和旅游部万名旅游英才计划“‘互联网+’背景下的多语种线上语音导游解说平台——以上海红色景区为例”(WMYC20183-008)。
关键词
游客满意度
红色景区
中共一大会址纪念馆
模糊综合评价
tourist satisfaction
red scenic spots
Memorial Hall for the Site of the First National Congress of CPC
fuzzy comprehensive evaluation
