摘要
兴安盟是革命老区,是内蒙古自治政府诞生地,也是党的民族区域自治政策最早实践地。基于现实旅游者的感知与评价,结合SPSS统计分析,兴安盟红色景区的“文娱设施”“环境卫生”“导游讲解技巧与应变能力”等,发现它们分别对“旅游项目”“硬件水平”“软件环境”的贡献程度最大,“本地人热情友善程度”“导游讲解技巧与应变能力”“旅游项目组合性”“旅行交通”与满意度间存在显著线性回归关系。兴安盟红色旅游要实现可持续发展,需走信息化、标准化、主题化、品牌化之路。
The Hinggan League is an old revolutionary base area,the birthplace of the Inner Mongolia Autonomous Government,and the earliest practicing base for the Communist Party of China’s ethnic regional autonomy policy.Based on the perception and evaluation of the tourists,combined with SPSS statistical analysis,“cultural and recreational facilities”“environmental sanitation”“tour guide’s explanation skills and adaptability”of Hinggan League red scenic spot contributed the most to“tourism projects”“hardware level”and“software environment”respectively,and there is a significant linear regression relationship between“local people’s enthusiasm and friendliness”“tour guide’s explanatory skills and adaptability”“tourism project combination”“travel traffic”and tourist satisfaction.In order to achieve sustainable development,red tourism in Hinggan League needs to take the road of informatization,standardization,theming and branding.
作者
冯宇
FENG Yu(College of Tourism,Inner Mongolia Normal University,Hohhot 010022)
出处
《阴山学刊》
2022年第2期73-79,86,共8页
Yinshan Academic Journal
关键词
红色旅游
满意度
兴安盟
可持续发展
SPSS
red tourism
satisfaction
Hinggan League
sustainable development
SPSS
