摘要
网络营销的广泛应用,在提高顾客忠诚度的问题上给企业、商家提供了一个新的思路。在网络营销环境下,网民的网络应用数量大幅度增长,网络营销展露头角并彰显出强大的影响力。本文对网络营销与顾客忠诚之间的联系进行了剖析,并探究了网络营销环境下提高顾客忠诚度的途径。
With the extensive application of internet marketing, how to improve the customer loyalty has become a new issue for enterprises and merchants. In the internet marketing environment, as the number of customers＇ interact application has grown substantially, internet marketing is emerging and showing powerful influence. This paper analyzed the contacts between internet marketing and customer loyalty, and explored the approach to improve the customer loyalty under internet marketing environment.
出处
《农业网络信息》
2015年第11期26-29,共4页
Agriculture Network Information
关键词
网络营销
顾客忠诚
顾客满意
途径
提高
internet marketing
customer loyalty
customer satisfaction
approach
improvement
