摘要
随着成品油直销市场的竞争日趋激烈,保持竞争优势是企业当前面临的难题。以顾客让渡价值为理论基础,结合行业实际探讨了成品油直销的提升策略,从油品价值、服务价值、形象价值三个途径实现顾客总价值提升;通过降低成品油终端客户的货币成本、时间成本、精力成本实现顾客总成本降低,最终实现顾客让渡价值最大化,为企业实现竞争优势。
The competition of direct selling market for refined oil is becoming n-ore intense, and maintaining competitive advantage is crucial to the enterprise. This article uses customer delivered value theory to study the strategies for direct selling of refined oil, and increase of total customer value is through oil value, service value and image value. Customer delivered value can be maximized by reducing terminal customers＇ cost.
出处
《福建商业高等专科学校学报》
2015年第5期29-33,共5页
Journal of Fujian Commercial College
关键词
顾客让渡价值
成品油
直销
customer delivered value
refined oil
direct selling
