摘要
文章以互惠理论为基础,考察企业社会责任与员工角色外行为之间的作用机制。对845个有效样本进行实证研究发现:第一,企业履行社会责任能显著影响员工的角色外行为,对员工组织公民行为具有显著正向作用,对员工反生产行为具有负向作用;第二,企业在不同社会责任维度上的表现,对员工角色外行为的影响具有差异性;第三,员工感知到的公平感对企业社会责任与员工角色外行为具有重要作用,即员工感知到的分配公平越高,由员工责任导致的组织公民行为越积极,反生产行为越低;员工感知到的程序公平越高,由市场责任导致的组织公民行为越高,反生产行为越低,由公共责任导致的反生产行为越低。实践中,为有效实施企业社会责任管理,企业在进行社会责任行为投资时,应明确企业社会责任管理的目标,根据所要获得的不同员工角色外行为开展有针对性的管理。与此同时,企业还应建立科学、有序的分配流程与管理制度,提高员工感知公平,为员工创造良好的工作氛围,使员工在公平、有序的环境下协同工作,提高企业社会责任对员工角色外行为的影响和作用。
Based on reciprocity theory, the relationship between corporate social responsibility and extra-role behavior is analyzed through the empirical test of 845 samples. The results show that, firstly, corporate social responsibility is positively related to organizational citizenship behavior and negatively related to counter work behavior. Secondly, each dimension of corporate social responsibility has different impacts on extra-role behavior. Thirdly, employee perceptions of fairness moderate the relationship between corporate social responsibility and extra role behavior. In detail, distributive fairness positively moderates the relationship between employee responsibility and both organizational citizenship behavior and counter work behavior. While procedural fairness positively moderates the relationship between market responsibility and both organizational citizenship behavior and counter work behavior, and relationship between public responsibility and counter work behavior. In practice, to effectively implement corporate social responsibility management, while investing in social responsibility, the enterprises should clarify the targets of corporate social responsibility and implement pointed management according to different employees extra role behavior. At the same time, the enterprises should also develop scientific and orderly distribution process and management system, improve the employees＇ perceptions of fairness and increase the influences of corporate social responsibility on employees＇ extra role behavior.
出处
《中国流通经济》
CSSCI
北大核心
2013年第10期79-86,共8页
China Business and Market
基金
国家自然科学基金项目"企业社会责任影响消费者品牌态度的内化机制研究--社会认同和互惠理论视角"(项目编号:71272153)的部分研究成果
关键词
企业社会责任
员工感知公平
员工角色外行为
corporate social responsibility
employee perceptions of fairness
extra role behavior
