摘要
医学院校开设市场营销专业具有独特性,该专业培养目标决定了实践教学在专业教学中的必要性。文章从医药营销人才的需求着手,分析专业实践教学存在的问题,从5个方面探讨营销实践模式的改进,以期给今后医药营销专业人才培养提供借鉴。
It is unique to open marketing course in medical colleges,while its cultivation targets decide that it is necessary to carry out the practical teaching.Starting by the needs for the talents specialized in medical marketing,the article analyzes the problems in the practical teaching,and expounds the improvement of its mode in five aspects,for the reference of similar talent cultivation in the future.
出处
《企业科技与发展》
2010年第12期56-57,共2页
Sci-Tech & Development of Enterprise
关键词
医学院校
市场营销专业
实践教学
模式
medical colleges
marketing major
practical teaching
mode
