摘要
二十一世纪企业间竞争逐渐从低层次向高层次发展,对市场营销人才的需求也正从注重知识型向注重实践型过渡。培养具有创新精神和实践能力、创业能力的高层次市场营销管理人才,已成为高等教育的重要课题。但目前高等教育实践环节教学存在许多问题,应该从市场营销实践教学理念入手,建立实践教学体系的对策。
In the 21st century, the competitions among the enterprises are developing from the low level to the high level, the demand for the marketing of person with ability develops from the knowledge type to the practice type. To train the person with ability that processes innovation spirit and practice ability has been a question for discussion problem of higher education. But at present, there are a lot of questions in the practice step of higher education. This paper starts with the teaching idea of practice, analyzes the existing problem and the causes, and puts forward the countermeasure that building the system of the teaching idea of practice.
出处
《吉林省经济管理干部学院学报》
2005年第5期79-82,共4页
Journal of Jilin Province Economic Management Cadre College
关键词
市场营销
实践环节
创新能力
实践能力
marketing
practice step
innovation ability
practice ability
