摘要
我国医药行业的迅速发展,使医药行业对营销人才的需求在质量和数量上都有所提高,特别需要大量的、高质量的、复合型的医药营销人才。因此,职业院校增设医药营销专业存在着必要性和可行性。
The rapid development of medical industry increases the need for qualified medical marketing people both in quality and quantity,especially for those high level and comprehensive marketing people. Therefore,it is necessary and practical for vocational colleges to set up medical marketing major.
出处
《技术与教育》
2007年第1期37-38,65,共3页
Technique & Education
关键词
医药市场
医药营销人才
需求
预测
medical market
qualified medical marketing people
requirement
prediction
