摘要
广告语言从语体上说属于文学性的语言范畴。语音象征及其在广告语言中的修辞效果,内容主要涉及直接语音象征与联觉语音象征两个层次的修辞效果。语音象征作为象似性理论的一个原则可以被应用到广告语言中取得相应的文体效果。
The attention to speech symbolism and its rhetorical effect in advertisement language are primarily focused on the two levels： direct speech symbolism and synesthetic speech symbolism and their respective rhetorical effects.It is proved that as a principle of the iconic theory the speech symbolism can be used in advertisement language to achieve various stylistic effects,which are meant to enrich and complement the rhetorical studies and provide enlightenments for copying writers and readers.
出处
《沈阳农业大学学报（社会科学版）》
2010年第1期107-109,共3页
Journal of Shenyang Agricultural University(Social Sciences Edition)
基金
2009年度洛阳市社会科学规划项目(2009D242)
关键词
广告语言
直接语音象征
联觉语音象征
象似修辞
advertisement language
direct speech symbolism
synesthetic speech symbolism
rhetorical iconicity
