摘要
当代媒介研究出现了一些新的思路和方向,媒介身份研究就是其中之一,其核心观点是将媒介视为一个具有"身份"的类生命体,这个身份受制于多种社会因素,在复杂的互动中形成,并决定着媒体的传播行为。同时,此研究非常注重"身份"作为一种研究工具和方法的核心价值。这种构想具有一定的实验色彩和探索性,恰好可以被置于媒介场域研究和媒介生态学的前沿理论语境中,通过比较,确认媒介身份研究的理论位置,见证缺失和优势所在,为媒介研究未来的发展指明方向。
Media identity study considers media as a similar organism with a certain identity.It has been formed in the society＇s complex interaction,keeping a close and dynamic contact with society as well.In such a study much attention is paid to the concept of ″identity″,which is considered as the core value of research tools and methods.In order to make a relatively accurate assessment,it is necessary to compare this study with other related theories.Pierre Bourdieu has developed a media-field-centered new research paradigm in the sociology of journalism.They believe that the autonomy of journalism has decreased in face of the influence and penetrability that have increased in the field of economy.As the agent of the ruler＇s power,news media has been weakening the autonomy of other fields of cultural production,thus impairing the best social conditions for scientific knowledge production and art innovation.There is strong theoretical closeness between media identity study and media field study,but some division between the said studies in terms of the specific research process,involving research object,relative closedness of media field theory,and the more considerable relevance to Chinese issues.Media ecology is aimed at the ″study of media as an environment″.Domestic research focuses on media subsistence and morality.Media identity study and media ecology share a lot in common,such as common theoretical basis,interactive view,and complex concept of causation.Even so,media ecology,which is influenced by technological determinism,may easily ignore the value of people.Media identity makes human beings as the focus of a variety of complex interactive relations.Meanwhile,it is hoped that media identity study will,by breaking away from the inclination of media＇ practical survival and argument,understand and analyze contemporary media in a field of wider theoretical vision.Through a theoretical comparison between the studies,we can conclude that media identity study is a concept which,though less mature,still h
出处
《浙江大学学报（人文社会科学版）》
CSSCI
2008年第5期119-126,共8页
Journal of Zhejiang University:Humanities and Social Sciences
基金
浙江省社会科学规划课题资助项目(06JDCB0003YB)
关键词
媒介研究
媒介身份研究
场域理论
媒介生态学
比较研究
media study
media identity study
theory of media＇s field
media ecology
comparative research
