摘要
随着互联网技术的迅猛发展,以信息、知识为主要结构特征的后工业时代迅速崛起。经济系统中的不确定性和技术变革日益增多,信息和知识"不断突现"以及"持续转变"的特征需要充分考虑其动态变化。新古典经济学静态均衡分析方法在"变化多端"的知识经济面前显得束手无策,运用进化论、生态学、复杂理论等动态理论的演化经济学、组织生态学、行为经济学等应运而生,催生了经济学研究范式的生物学转向。传媒经济是一种典型的知识经济,经济学领域研究的生物学范式转向不可避免地波及传媒经济学研究领域。本文梳理了传媒经济学研究生态学范式转向的源起、沿革和现状,并对未来发展前景做一些展望,同时尝试运用生态学态势理论和复杂系统理论对传媒企业成长能力评价进行初步建模。
With the rapid development of Internet technology,the post industry era characterized by information and knowledge has found its way into the present times.As the instability existing in the economy process and technological transformations have grown to increase,the"incessant emerging"and"continuing transform"of information and knowledge should fully consider the dynamic changes.Static equilibrium,an analysis method of neoclassical economics,is helpless in the face of"protean"knowledge economy,some new research strategies including evolutionary economics,organized ecology and behavioral economics employing the dynamic theories like evolutionism,ecology and complicated theory emerge as the times call,leading to the biological turn of economic research.Media economic,as the typical knowledge economy,the shift of biological paradigm in the field of economics inevitably affects the field of media economics.This thesis mainly reviews the origin,development and current situation of the ecological paradigm shift in media economic research and prospect of this area.Meanwhile,the thesis tries to employ ecological trend theory and complex system theory to set up a fundamental mode for growth capacity evaluation of media enterprises.
出处
《传媒经济与管理研究》
2019年第1期57-77,共21页
Media Economics and Management Research
基金
教育部人文社会科学研究一般项目“基于生态学视角的中国传媒企业成长研究”(13XJA860002)阶段性成果.
关键词
传媒经济学
生态学范式
溯源
现状
范例
Media Economics
Ecological Paradigm
Traceability
Current Situation
Prospect
