摘要
体育赛事的产业实质是一个由赞助商、赛事主办方和观众组成的双边市场,而双边市场之间的竞争主要表现在对商户及观众的差异性服务方面。本文将体育赛事主办方提供产品或服务的差异化指标引入其利润函数,并以NBA在中国的推广为例,分析认为差异化可以满足观众观赏偏好和现场体验效果,从而提高体育赛事平台的吸引力和竞争力。
The competition between the two-sided markets mainly displays in the difference to the product,etc. Sports game product is experiencial service product, differentiation in sports industry could realize product characteristic property and experience effect different from the others,makes a product incomplete replacement and raises competition. Use NBA in China and the hotelling model, analyse the factors of product differentiation in sports game industry, as the main strategy mode, product differentiation can hoist the competition of sports industry.
出处
《体育与科学》
CSSCI
北大核心
2008年第4期1-4,共4页
Sports & Science
基金
江苏省文化科研项目《江苏省文化产业竞争优势及发展战略研究》,项目号:07YB01
国家社科基金重大招标项目《经济转轨中的文化体制改革与文化产业发展研究》,项目号:06&ZD027
关键词
双边市场
体育赛事
产品差异化
豪泰林模型
two-sided markets
sports game
product differentiation
Hotelling model
