摘要
职业体育组织的核心目标是利润最大化,赛事联盟和各个职业俱乐部都在竞赛服务产品定价上作了大量工作。采用文献资料法、逻辑分析法等方法探讨了双边市场概念、分类及定价策略,在借鉴双边市场理论研究成果的基础上,对CBA联赛市场竞赛服务产品定价策略进行了理论和实证分析,以期为CBA联赛市场竞赛服务产品定价提供一个全新的视角。
Maximize profit is the core objective in professional sports organizations.League competitions and various professional clubs had made a lot of work in the competition pricing service.The documentary method and the logical analysis have been made to discuss the bilateral market＇s concepts,the classification and the pricing strategy.This paper theoretically and empirically analyzes the pricing strategy of competition service in CBA league market based on the bilateral market theory.Based on this paper,a new perspective is provided for the pricing strategy of competition service in CBA league market.
出处
《浙江体育科学》
2010年第5期35-38,共4页
Zhejiang Sport Science
基金
武夷学院校级基金资助项目(xq0901)
关键词
CBA
双边市场
平台
竞赛服务产品
定价策略
CBA
two-sided markets
platform
competition service
pricing strategy
