摘要
体育服务性产品差异化,可以实现与众不同的产品特性和观赏体验效果,使产品具有不完全替代性,从而提高体育产业的竞争力。本文运用豪泰林模型,并以NBA2007中国赛为例,分析了体育服务性产品的差异化影响因素,将产品差异作为主要的战略变量,提升体育企业的市场竞争力。
Product differentiation in sports industry can show customers products with various unique properties and bring them different appreciating experiences, which indicates irreplaceability of products and thus improves their market competitiveness in sports industry. This article, through Hotelling Model and an example of NBA2007 sports event, analyzes the way in which product differentiation factor works in sports industry, discussing that the market competitiveness in our sports enterprises can be strengthened with their product differentiation as a main strategic variable.
出处
《山东英才学院学报》
2007年第4期38-41,共4页
Journal of Shandong Yingcai University
基金
国家社科基金重大招标项目《经济转轨中的文化体制改革与文化产业发展研究》部分研究成果,项目批准号(06&ZD027)
关键词
差异化
体育产业
豪泰林模型
竞争力
differentiation
sports industry
Hotelling Model
competitiveness
