摘要
作为重要的企业竞争情报方法,情景分析法针对未来较长时期环境的发展变化,在不确定因素很多的情况下,对未来可能出现的多种情况进行预测,以提高组织的战略适应能力。本文重点分析了情报分析法的实施步骤,阐明了情景分析法在制定决策和建立早期预警系统中的作用,总结了情景分析法的适用环境。
Scenario analysis is one of the crucial competitive intelligence methods in enterprises. It could forecast the possible occasions in the future and improves the organization＇ s adaptability in strategy making, especially under the environments filled with much uncertainty. This article pays more attention to the steps of using this method, illustrates the function of scenario analysis in the process of decision - making and establishing forewarning system, finally also concludes the applicable environments of this method.
出处
《晋图学刊》
2008年第3期7-9,12,共4页
Shanxi Library Journal
关键词
情景分析
竞争情报
不确定性
预警系统
scenario analysis
competitive intelligence
uncertainty
forewarning system
