摘要
随着市场竞争的加剧,新的营销理念在不断地出现,在此基础上也带动了新的营销工具的发展。以CRM理论为中心,介绍了数据库营销这一新的营销手段的兴起,并且分析了CRM与数据库营销之间的关系。
With the increase of the market competition, the new marketing ideas come out increasingly, and basing on it, it also brings along the development of the new marketing tools. And making the CRM theory as the center, to introduce the rising of the marketing of database, which is the new marketing way, and also to analyze the relationships between CRM and the marketing of database.
出处
《长春理工大学学报（社会科学版）》
2006年第1期42-44,共3页
Journal of Changchun University of Science and Technology（Social Sciences Edition）
关键词
CRM
数据库营销
顾客导向
顾客关系管理
CRM, marketing of database, guidance of customers, management of the relationships among custromers
