摘要
在激烈的市场竞争中,根据饭店产品有形和无形的属性以及标准化服务的特征,进一步研究和探讨饭店的标准化与个性化服务之间的关系,以及在发展的进程中的应采取的形式,是每一个经营管理人员所面临的问题,也是当今饭店业发展的需要。
in the keen market competitive, on the base of tangible and invisibleattribute of restaurants products , researching and probing furtherly the relationship of standardization and personality service , and taking measures during the course of development are the questions which every management is going to be faced with, are the need of restaurants development todaytoo.
出处
《吉林商业高等专科学校学报》
2005年第4期63-64,共2页
Journal of Jilin Commercial College
关键词
饭店
个性化
理论依据
标准化
restaurant
personality
personality theoretical basis
standardization
