摘要
我国不少地区丰富的旅游资源优势没有转化为经济优势,其原因之一是旅游营销缺乏整体规划,从而影响旅游形象和产品的宣传推广。知识经济时代要求更新旅游营销理念、营销手段,提高服务质量,重视健康旅游、生态旅游,走整体营销之路,这样才能提高旅游产品的竞争力。
The rich tourist resources in many areas ot China cannot oe transferred into economic strengths. One of the reasons is the lack of overall planning for tourist marketing, which influences the tourist image and the product promotion. The era of knowledge--based economy demands renewing tourist marketing concepts and means, improving service quality, emphasizing on health --oriented and ecological tourism, and overall marketing. Only in this way can the competitiveness of tourist products be improved.
出处
《广西民族学院学报（哲学社会科学版）》
CSSCI
北大核心
2005年第5期125-128,共4页
Journal of Guangxi University For Nationalities(Philosophy and Social Science Edition)
基金
河南省自然科学基金项目(224700004)。
关键词
知识经济
旅游营销
旅游业
knowledge-based economy
tourism marketing
tourism
