摘要
随着城市环境的不断恶化,山区农村原生态旅游成为人们感受自然、融入自然的理想去所。由于交通信息闭塞、人才资金匮乏,我国当前的山区农村原生态旅游大多客源定位模糊,无法实现其与旅游市场的有效对接。只有立足山区农村原生态的旅游资源,全面分析、科学论证游客的空间来源、类型结构、收入水平等客源信息,根据定位客源的市场需求打造山区农村旅游的原生态形象品牌,制定系统推进策略并采取整合营销手段,才能在客源定位中推进山区农村原生态旅游的发展壮大。
With the deterioration of the urban environment, rural mountainous original eco-tourism became the people to feel natural ideal location into the nature. Because of the traffic information occlusion, the lack of talent and funds in rural China, the passenger source localization at current mountain ecological tourism was fuzzy and unable to achieve the effective docking with the tourism market. It was only based on rural mountain eco-tourism resources, comprehensive analysis and scientific proof of the tourist space sources, type of structure, income level, and source of visitors information, in accordance with the source of the market demand for mountain rural tourism of the original ecological brands, develop systems to advance policy and integrated marketing means to be able to strengthen the development of the rural mountain eco-tourism in locating the source of visitors.
出处
《山东农业大学学报（自然科学版）》
CSCD
北大核心
2014年第5期752-754,760,共4页
Journal of Shandong Agricultural University：Natural Science Edition
关键词
山区农村
原生态旅游
客源定位
Mountainous rural areas
ecological tourism
passenger source localization
