摘要
名人文化资源因其独特的社会经济价值、历史文化价值以及思想教育价值等从物质和精神两方面极大满足了旅游者的旅游需求，从而成为文化旅游资源重要组成。定海是全国唯一的海岛历史文化名城，有着丰富的名人文化资源。文章以定海籍名人三毛的文化资源开发为例，分析存在的问题，从打造成熟的旅游产品、深入挖掘文化内涵、结合周边资源开发综合性旅游产品、多方联动推广宣传和利用名人影响吸引国际游客等方面提出名人文化资源开发的策略，以使定海文化旅游更全面、更具体地服务社会，最终推动定海旅游业的全面发展。
Celebrity cultural resources have greatly satisfied tourists＇ needs from both material and spiritual aspects, thus becoming an important component of cultural tourism resources because of its unique social economic value, historical cultural value and ideological educational value. Dinghai is the only famous historical and cultural city on the island in China. It has rich celebrity cultural resources. The article takes the cultural resources development of the famous celebrity Sanmao of Dinghai as an example to analyze the existing problems. Some strategies are put forward for the development of cultural resources for celebrities from building mature tourism products, exploring cultural connotations, developing comprehensive tourism products in combination with surrounding resources, promoting publicity through multiple sources, and using celebrities＇ influence to attract international tourists in order to make Dinghai cultural tourism more comprehensive and more specific to serve the society, eventually to promote the overall development of Dinghai tourism.
作者
邵佩华
邱玲玲
Shao Peihua;Qiu Lingling(Zhejiang International Maritime College,Zhoushan,316021,China)
出处
《浙江国际海运职业技术学院学报》
2018年第3期30-33,共4页
Journal of Zhejiang International Maritime College
基金
2018年舟山市社科联研究项目“国际海洋文化名城建设背景下舟山名人资源开发利用研究——以定海籍作家三毛为例”
关键词
文化旅游
名人文化
资源开发
三毛
cultural tourism
celebrity culture
resource development
Sanmao
