摘要
旅游营销是市场营销学在旅游业的创新和应用,市场营销理论与方法的运用是随消费者的需求变化的。旅游营销对旅游企业的要求不同于传统产业,具有独有的特点。
The marketing of the tourism is the creation and use of market theory, and the use of the theory and method vary accompanied with the needs of the guests. The demands of the consumers to the tour companies are different from the traditional industry. This passage linked with the reality of Qinhuangdao will provide a reference in choosing of the tractics in marketing for different scenic area.
出处
《哈尔滨商业大学学报（社会科学版）》
2008年第6期108-110,共3页
Journal of Harbin University of Commerce:Social Science Edition
关键词
秦皇岛
景区营销
建设
Qinhuangdao
scenic area＇ s marketing
construction
