摘要
本文借助阿科洛夫的逆向选择理论,分析了电子商务发展中遇到的由于信息不对称而导致的产品质量不确定性问题,并提出了解决问题的几种方案。
This text draws support from the reverse choice theory of Akerlof, have analysed the uncertain question of product quality caused because of information asymmetry met in e-commerce development, and has proposed solving several kinds of schemes of this problem.
出处
《价值工程》
2005年第9期47-49,共3页
Value Engineering
