他者的透视:MCN机构与直播平台的想象可供性及反思被引量：20

Perspective by the Other:Study and Reflection on the Imagined Affordances of Live-streaming Platform in the Operation and Practice of MCNs

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摘要平台可供性研究过于关注媒介技术如何为人类提供作用,忽视了特定媒介生态系统中的多元行动主体及其复杂行动逻辑,以及个体在媒介生态中的情感主体性及其生存境遇。本研究反思和超越想象可供性的理论框架,通过对MCN机构及其从业者的参与式观察与深度访谈,并基于"规则可见性—时间秩序操纵—情感主体性"的递进逻辑,考察MCN机构与直播平台的"双向连接"关系,以"他者的透视"想象行业规则逻辑,构建出"依附/能动"的MCN机构行业实践与从业者的情感主体性,并最终落脚于从业者个体在直播行业中的情感经验与生存境况。研究发现:平台在内容选择标准与审核规范方面掣肘着MCN机构;平台对时间秩序的操纵规制着MCN机构的内容生产流程;MCN机构从业者积极或消极的情感表达则是个体对直播平台中生存境遇的复杂情感投射。在"双向连接"关系中,直播平台与MCN机构彼此生成意义空间,构建中国独特的网络直播生态。最后,本研究还对想象可供性理论的未来研究提出反思。 Platform affordances studies focus excessively on how media technologies provide roles for humans,ignoring diversified agents and their complicated relationship network,and overlooking the action logic in specific media ecology system.This study reflects on and transcends the theoretical framework of imagined affordances.Through participatory observation and in-depth interviews with MCNs and people in the MCN occupation,we examine the“two-way connection”relationship between MCNs and live streaming platforms with the progressive logic of“rule visibility-temporal order manipulation-emotional subjectivity”.This study imagines the logic of industry rules through the angle of the“other”,constructs the industry practice of“dependent/active”MCNs and the emotional subjectivity of practitioners,and focuses on the emotional experience and survival situation of individual practitioners in the live streaming industry.It is found that platforms constrain MCNs in terms of content selection standards and censorship;the manipulation of time order by platforms regulates the content production process of MCNs;and the positive or negative emotional expressions of MCN practitioners are the complex emotional projections of individuals on the survival situation in live streaming platforms.In the“two-way connection”relationship,live streaming platforms and MCNs generate meaningful space for each other and build a unique online live streaming ecology in China.Finally,this study also offers reflections on future research on imagined affordances theory.

作者黄贺铂 HUANG Hebo(School of Journalism and Communication,Chongqing University)

机构地区重庆大学新闻学院

出处《国际新闻界》 CSSCI 北大核心 2021年第12期77-95,共19页 Chinese Journal of Journalism & Communication

基金 “重庆市社会科学规划青年项目”(项目编号:2020QNCB57) “重庆大学中央高校基本科研业务费项目”(项目编号:2020CDJSK07XK01)资助.

关键词想象可供性 MCN机构平台加速时间秩序情感主体性 imagined affordance multi-channel networks platform accelerator time order emotional subjectivity

分类号 G206 [文化科学—传播学]