As heritage tourism,a museum must continually innovate to attract visitors.Not just the heritage collection in the museum but also what to do and experience in the museum are those that need to be considered.Museum So...As heritage tourism,a museum must continually innovate to attract visitors.Not just the heritage collection in the museum but also what to do and experience in the museum are those that need to be considered.Museum Sonobudoyo in Yogyakarta,Indonesia keeps improving its strategy to be the preferred tourism destination.This study is implemented with a modified Delphie method to find the best innovative strategy to attract more people to visit the museum and the risk management strategy that should be undertaken to prevent mistakes and support innovation during the pandemic.The primary respondents were Pentahelix elements in the society which consist of government,academic institutions,media,business,and entrepreneurship,as well as professionals and students to gain more profound knowledge and expectation.The result of this study is a list of priority that needs to be included in the proper marketing strategy,such as promotion and technology which extend the theory of Nechita(2022)that museum should have required activities such as promoting the institution’s activity in a professional manner which is with technology.Appropriate communication and coordination are also needed to maintain the implemented strategy’s success.展开更多
Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo...Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.展开更多
文摘As heritage tourism,a museum must continually innovate to attract visitors.Not just the heritage collection in the museum but also what to do and experience in the museum are those that need to be considered.Museum Sonobudoyo in Yogyakarta,Indonesia keeps improving its strategy to be the preferred tourism destination.This study is implemented with a modified Delphie method to find the best innovative strategy to attract more people to visit the museum and the risk management strategy that should be undertaken to prevent mistakes and support innovation during the pandemic.The primary respondents were Pentahelix elements in the society which consist of government,academic institutions,media,business,and entrepreneurship,as well as professionals and students to gain more profound knowledge and expectation.The result of this study is a list of priority that needs to be included in the proper marketing strategy,such as promotion and technology which extend the theory of Nechita(2022)that museum should have required activities such as promoting the institution’s activity in a professional manner which is with technology.Appropriate communication and coordination are also needed to maintain the implemented strategy’s success.
基金supported by the Fundamental Research Funds for the Central Universities(No.30921012203)“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).
文摘Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.
