摘要
论述了煤炭企业创新营销的必然性,结合煤炭行业实际情况,就创新营销的几种模式进行了探讨。
This paper expounds the necessity of the innovative marketing of the coal enterprise, and connecting with the practical situation of the coal industry, probes into several modes of innovative marketing.
出处
《科技情报开发与经济》
2007年第9期204-205,212,共3页
Sci-Tech Information Development & Economy
关键词
创新营销
营销模式
煤炭企业
innovative marketing
marketing mode
coal enterprise
