摘要
As heritage tourism,a museum must continually innovate to attract visitors.Not just the heritage collection in the museum but also what to do and experience in the museum are those that need to be considered.Museum Sonobudoyo in Yogyakarta,Indonesia keeps improving its strategy to be the preferred tourism destination.This study is implemented with a modified Delphie method to find the best innovative strategy to attract more people to visit the museum and the risk management strategy that should be undertaken to prevent mistakes and support innovation during the pandemic.The primary respondents were Pentahelix elements in the society which consist of government,academic institutions,media,business,and entrepreneurship,as well as professionals and students to gain more profound knowledge and expectation.The result of this study is a list of priority that needs to be included in the proper marketing strategy,such as promotion and technology which extend the theory of Nechita(2022)that museum should have required activities such as promoting the institution’s activity in a professional manner which is with technology.Appropriate communication and coordination are also needed to maintain the implemented strategy’s success.
